Our promise

We don't run ads. We don't sell your data.

Damn Is It Down is an independent outage tracker run by Big Toy Market LLC. We make money from optional paid plans, not from advertising or by selling your information.

Analytics and session recording

Microsoft Clarity, which records how you use the site (clicks, scrolling and page content, with typed text masked), never runs until you click Allow analytics. That is true everywhere in the world.

Google Analytics is off by default if you are in Europe (by browser time zone), if your browser sends Global Privacy Control, or if we cannot read your time zone. Elsewhere it runs unless you click No thanks. IP addresses are anonymized, and Google ads features are turned off. You can change your choice at any time.

We use these tools only to understand aggregate traffic and to find bugs or confusing pages. We do not use them to show you ads or to sell your data.

How we make money

These are the paid plans we sell today. Hosted status pages stay free for verified owners.

• Owner Alerts: $9/month or $90/year, with a 14-day trial. A verified claim also includes a free hosted status page.
• Business: Team $29/month or $290/year; Business $79/month or $790/year; MSP $59/month or $590/year.
• API key: $19/mo. A limited free interface is available without a key. Working journalists can request a free press key.
• Store Monitor: Starter $9/month, Pro $29/month, Agency $79/month. New subscriptions include a 14-day trial. Monthly billing is what we sell today.

Third-party services we use

Scripts this site may load

This list is generated from the same allowlist our tests use. If a page ever loads a script or iframe from any other host, or from a known ad network, the test fails and we do not ship that change.

• Google Analytics 4 — https://www.googletagmanager.com. Aggregate website traffic, with IP anonymization and Google ads features turned off. Off by default in Europe, when your browser sends Global Privacy Control, or when we cannot read your time zone. Elsewhere it runs unless you click No thanks. You can change this at any time.
• Microsoft Clarity — https://www.clarity.ms. Session recording and heatmaps so we can find bugs and confusing pages. Text you type is masked. Never runs until you click Allow analytics, anywhere in the world.

After you allow analytics, those same tools may also contact related Google or Microsoft endpoints (for example google-analytics.com or Clarity servers). That is still Google Analytics and Microsoft Clarity, not additional products we added.

Other services, used only for the job they do

• Cloudflare hosts the website and related infrastructure.
• Stripe handles payments when you subscribe. Card details go to Stripe, not to us.
• Resend delivers email only for alerts or messages you signed up for or that we owe you (for example a confirmation or a billing receipt).
• In the apps, Expo, Apple, and Google Firebase deliver push notifications you turn on. The apps do not include Google Analytics. Microsoft Clarity in the apps runs only after you allow it.
• If you run the “Is it me?” test or the internet check, your browser talks to our servers and may query public DNS resolvers from Cloudflare and Google to diagnose the problem. That is a test you start, not advertising.
• The optional browser extension has no ads, no analytics, and no tracking. It only contacts this site, and only with the hostname of a page that failed to load or of the tab you have open when you click the icon.

Check for yourself

You can confirm what this page loads in your own browser:

1. Open this page.
2. Open developer tools (right-click the page, then Inspect, or press Ctrl+Shift+I / Cmd+Option+I).
3. Open the Network tab, reload, and look at the domain of each script. You should only see damnisitdown.com, plus Google or Microsoft Clarity domains if analytics are on for this browser.

We don't run ads. We don't sell your data. If that practice changed, we would update this page first.